Friday, July 25, 2008

Home Business Success- The Reality of Guarateed Results

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Thousands of emails and hundreds of free offers for getting into your own business flood internet mailboxes on a daily basis. Free trial offers that promise a full refund if the buyer is not completely satisfied with the first (insert number of days here). However, while a majority of these offers may be for a legitimate business opportunity, the concept has been spoiled by a few who don’t really want to get involved with issuing refunds. Chances are your money has been spent on another enterprise and until it takes off, the refund will be slow in coming.

Before filling out the send it now form with your personal information and credit card number, make sure you can find the contact information on the website. Don’t be fooled into believing that information will be available when you receive your download or welcome information pack. A person or company that hides behind an email address and gives offers no other way to get in touch with the company, is probably not going to be around long enough to issue a refund.

Most companies offering guaranteed results have many specifications you have to follow in order to achieve the success they promise. Their idea of part-time and full-time may not by the same as yours as many times, the work that has to be done will far exceed 40 hours per week. While many people understand that owning their own business will require a significant investment in time, 80 to 90 hours per week working on a proven plan for making money is not what they had in mind.

Also consider the investment you are being asked to make. Many companies not only want to sell you their technology included in their website, but will also want monthly fees for continuing to use their name. While many franchises charge for their name and reputation as well as training materials, supplies and other items used in the business, many online companies charge only for their name. The value of their brand is subjective, usually set by them, and you have nothing with which in can be compared.

Before investing any money, check with the Better Business Bureau both in your area as well as the area in which the company is located. There may also be internet blogs that talk about companies and their ability to swoon their customers into sending them money and getting nothing in return. Run their name through some search engines to see if they show up and search for the products they claim to sell. If they can’t be found online, chances are your page for their products will also be hidden from view. Without internet traffic your website will be meaningless.

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Saturday, July 19, 2008

Home Business - Starting A Home Business With Your Spouse

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While on the surface this may seem like a good idea. After all you will both share the same goal of making money for the family, you are used to each other’s little quirks and if the business is based out of your home, the cost of getting to work can be a great savings on the family budget. However, two people learning to live together as man and wife can be tough enough without spending all day, everyday together. Before joining hands and taking the plunge into the work at home pool, you will need to take a hard look at some of the potential obstacles.

The first item on the list of possible problems is the fact that you will be spending almost every waking hour with your spouse. While compatibility in a relationship can hold it together just fine, you must determine if that compatibility can withstand another eight hours a day. Making the change from business partner to husband and wife every day can be a tough transition. You will not be able to leave all of your work problems at the job and home problems at the door.

Make sure your goals for the company are in line with those of your spouse. By sitting down and discussing the goals of the business you may learn that your idea of what to expect from the business may be contrary to what your spouse is looking to achieve. You may want to eventually expand and franchise the business while your spouse wants to simply make enough money for the family to live comfortably. If your goals are not aligned, your business will probably fail and so might the marriage.

One of the most important aspects of entering into a business partnership with a spouse is having clearly defined roles in the business. Determine up front who will perform what function such as accounting or who will handle incoming orders and packing for shipping. Look at the strengths and plan individual roles that best complement the strengths of each partner. It is not a good thing for one partner to believe that while you are the boss at work, they are boss at home.

Resist the urge to let customers know your business partner is also your spouse. While this may seem unimportant, it can possibly cause a customer to hold back if they have a complaint against your partner. You also need to deal with business issues in a professional and constructive manner. You should never personally attack your partner for a business decision. Instead, address the situation and ways to fix it instead of addressing your partner.

Never mix work and family issues when on the job. You need to have a set schedule for work and the rest of time can be spent on family issues. Trying to mix the two will almost guarantee failing at both.
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Monday, July 14, 2008

Home Business Financial Success - Planning Your Budget

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A budget is everything to a business; it is the epitome of professionalism as well as the lifeblood of good planning. It is absolutely impossible to do anything well in business without a budget to go by and indeed in the cases of some more established business models it is actually illegal not to have regular budgets that show exactly what is going on with the business in a financial sense.

When it comes right down to it, planning your budget is one of the most crucial things you could ever hope to do for your business. A properly planned budget that is then executed well is going to be a great help to any business and of course a poorly planned budget is going to be the downfall of most businesses; usually before they've even had a chance to succeed.

So, what exactly makes a good budget? Well, reducing it down to first principles any budget that has inflows to cover the outflows is a good start. More so than that however, the inflows need to be at least equivalent if not in excess of the outflows and the outflows combined have to create something that is competitive to the business itself.

A good rule of thumb when it comes to making budgets lies along the lines of the cost efficiency principle. The cost efficiency principle basically states that you should not be afraid to spend X dollars if you are going to get Y dollars in return with Y being at least equal to X if not greater. Now, this is an interesting concept but some would argue it is not one that is particularly tenable in the earlier stages of a business because a business needs to spend a lot to get itself off the ground.

This is a good point, but one that is superficial at best. While each item X may not result in a gross income of Y, you can always add items together in order to receive that result. If you have X + Y + Z resulting in A + B + C and both of those equations are equal to D, then there is really nothing to worry about because overall you are adhering to the cost efficiency principle in your budget.

This is exactly what good planning for a budget is. You identify what needs to be done from a financial sense and then you make sure to carry it out in a way that allows you to maintain the cost efficiency principle. Don't ever spend money in a business unless you expect to get money (or something as valuable as money) out of it; otherwise, what is the point of going into business in the first place?
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Saturday, July 12, 2008

Business Concepts - Planning a Business Concept around a Central Topic

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Depending on the kind of person you are, plans for things are going to be either completely familiar to you, somewhat familiar to you, or not at all familiar to you. While it is not necessary to have a completely detailed business plan before you start (especially if your business is online, but also if it happens to be offline), there are some things that you should generally be aware of at the very least before you take towards building up your business.

The first of those things has to do with figuring out the topic that your business is going to be on. This is not a topic in terms of something that a book needs to have, but rather a topic in terms of what your business is going to be about. For example, if a person wanted to open a restaurant, then there would be a culinary topic to their business. If someone wanted to blog, then the topic would be whatever they wanted to blog about. There are a number of different topics available out there today and choosing one for your business is perhaps the most important thing you can plan ahead of time.

Now, when most people are choosing the topic of their business, they tend to use one of two methods. They will either choose a business topic that they are very familiar with, love doing and would really have no problem doing for free, or alternatively they will choose a business topic that they think would generate a lot of interest in the demographics that they can reach. If you are on the internet, then the demographic you can reach is endless, whereas if you are off the internet, then you need to be aware of the people that live near wherever your business happens to be.

While these two methods of business topic choosing both have their ups and their downs, neither one is inherently better than the other. There are certain situations (i.e. blogging for a profit) where one might be obviously indicated as being the better one, but for the most part you can get along choosing either of those two things.

That idea brings us to the big question; how do you know which one of the two methods you should choose? Well, it once again depends on the type of person you are. If you are a free spirit, not really interested in too much planning and willing to take a chance just to see where it takes you, then choosing something that appeals to you and that you would do for free might be the way to go. If you are the meticulous type and are good at keeping things organized, then it would seem that going for the more likely profit would be a better idea. It largely depends on you and while neither of the two choices is wrong, it is very important that you are confident in the choice you make.
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Wednesday, July 9, 2008

How To Choose Proper Business Attire

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Choosing proper business attire may seem simple, but as times and fashion change it can create some tough choices. When most of our grand mothers were in the business field clothing was modest. Longer skirts and suit jackets that covered up the feminine physique. A look that was bland and often uncomfortable. For most of our mother’s business attire began to take a change. Skirts could be worn on or slightly above the knee. The option to wear slacks and blouses was becoming more popular. For the modern day woman we are faced with numerous choices for a business wardrobe. So how do we choose?

Often business’ will create a business dress code to assist attire conflict. This can sometimes make your choices narrower. Some companies allow stereotypical business dress such as, slacks, blouses, skirts and suit jackets. These always allow an employee to look well groomed, and professional. Other companies will allow any clothing item such jeans, t-shirts, Capri pants to denim dresses. This allows a more casual laid back appearance. If you are given this freedom of choice ask yourself some basic questions to assist you in choosing proper business attire.

What does my attire say about me? Do I look professional? Do I show that I have put an effort into my appearance? Your appearance says a lot about you as a person. It is one of the first things that another person will notice about you. You don’t have to be a designer tag diva, or a modest maven. You simply need to take the time to choose clothing that reflects you in a positive light.

Another question would be, am I comfortable? Does your attire allow you to fulfill your daily job duties without interference? By the end of the day are your shoes causing you foot pain for a fashion statement? Can you bend down to pick up those fallen files, or would you reveal too much of your physique? Comfort can be very important in any job. If you are too focused on your discomfort from a clothing item, this can take away from your concentration on a job task. You choose fashion or focus.

Casual or Formal dress is another consideration. You can still look professional in a job environment if you choose casual business attire. Dark denim jeans, belted with a button up blouse can be very appealing. Still providing a clean and tidy appearance. If you wanted to be more formal Chino or Khaki pants with a blouse may suit your mood. The choice between these may be as simple as matching your dress to your job environment. If you are a banker, administrative assistant or have a job that a more formal appearance is suitable the choice becomes simple. Working in a call center, day care, or other similar environment may lead to a more casual dress choice.

By taking the time to ask yourself these questions you are prepared to make the proper choice for business attire. Appearance attitude, Comfort, Casual/Formal the choice is yours.

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Friday, July 4, 2008

Success From Home - It is essential you know your Home Business Competitors

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One of the most challenging aspects of putting up a business is dealing with competitors who want to get a share of your market. But this is one of the realities in business that you have to deal with so strategizing even at the start of your operations is important to become successful in the long run. In addition, it is not only essential to understand your direct competitors because there are also indirect competitors in the market.

Basically, this means that most of the products that are available in the market have complements and substitutes. For example, if a customer wants to buy powdered milk and he could not find any powdered milk available in the grocery store, he may opt to buy the milk in liquid form instead. Similarly, this is also true for any industries because people will always find substitutes for products they cannot find. In line with this having an effective distribution channel that can reach your target customer at their locations will help you greatly in realizing your profit potential.

It would also be wise to look at the product features of your competitors, the price range, and the product quality they offer. This is because being aware of the strengths and weaknesses of your competitors and contrasting it with your own will allow you to formulate strategies that will let you compete effectively in the market. If you are weak in one area and strong in another, it would be wise to put emphasis on your strong points and not challenge your competitors on features that are your weak points. However, you should also expect that there are times when your competitors will point out your weaknesses to your target market to get a larger share, in this case, you need to be sure that your strong points is enough to compensate for the things that you lack.

In addition to your current competitors, you should also anticipate future competitors because it is possible that many of them will enter the market in a few years. Having a strong strategy and an established customer relationship will enable your business to survive these challenges. It is observed that most new companies put emphasis on their lower price range and this can either be a good thing or a bad thing for your company. For example, it can be a good thing if the product that new entrants offer has a low price but inferior quality as well because it will establish your brand as a superior product. However, if they are offering superior products at a much lesser price, then you may need to engage in a price war. Always remember though, that your strategies should depend on your particular situation and the perception of your market.

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